Project 1: Corporate Foundation
Focus: Understanding the Group, and brands discipline.
Key Learning Areas
- Overview of the Group: history, mission, manufacturing facilities, and product portfolio (factories visit included).
- Brand positioning, tone of voice, and corporate values.
- Social media platforms (Instagram, Facebook, LinkedIn, TikTok – based on relevance).
Core Duties
- Corporate presentation by consolidating and updating latest information and achievements.
Deliverables
- An insightful corporate presentation deck for external.
Project 2: Social Media & Brand Fundamentals
Focus: Foundation, Discipline, Brand Understanding.
Key Learning Areas
- Brand positioning & tone of voice.
- Social media platforms (Instagram, Facebook, LinkedIn, TikTok – based on relevance).
- Content planning & basic analytics.
- Visual consistency & caption writing.
Core Duties
- Assist in managing daily social media posting.
- Draft captions aligned with brand guidelines.
- Prepare weekly content calendars.
- Basic photo/video editing (Canva / Adobe / CapCut – depending on skill level).
- Monitor comments, messages, and engagement.
Deliverables
- 1 complete weekly content calendar.
- Minimum 8–12 approved posts.
- 1 simple monthly performance report (reach, engagement, learnings).
Project 3: Website & Content Development
Focus: Structured Thinking, Storytelling, Accuracy.
Key Learning Areas
- Website structure & user journey.
- SEO basics (keywords, headings, meta descriptions)
- Product storytelling & brand messaging.
- Content accuracy & compliance (especially F&B).
Core Duties
- Assist in updating website content (products, news, blogs).
- Write short-form content (product descriptions, brand stories).
- Proofread existing website pages.
- Coordinate with design or web team for updates.
Deliverables
- 2–3 website pages updated or newly drafted.
- 1 article (500–800 words) or product feature write-up.
- Content checklist for accuracy & consistency.
Project 4: Events & Exhibitions Support
Focus: Execution, Coordination, Teamwork.
Key Learning Areas
- Event planning workflow.
- Pre-event, on-site, and post-event marketing.
- Stakeholder coordination including with exhibition organiser, booth contractor and chef (internal & external).
- Real-time content creation.
Core Duties
- Assist in event/exhibition preparation.
- Prepare simple marketing materials (posters, captions, EDM drafts) including products sampling.
- Support on-site operations (registration, photography, content capture).
- Post-event content compilation.
Deliverables
- Event checklist & timeline.
- Event content pack (photos, captions, highlights).
- Post-event summary report.
Project 5: E-Commerce
Focus: Data Entry, Performance Monitoring, Reporting.
Key Learning Areas
- Understanding e-commerce platforms and workflows.
- Product listing, catalog management, and content optimization.
- Monitoring sales performance and customer engagement.
- Reporting and insights for decision-making.
Core Duties
- Assist with product listing and updates on e-commerce platforms.
- Ensure product details, images, and descriptions meet brand guidelines.
- Monitor performance metrics such as sales, views, and customer feedback.
- Prepare basic reports and insights for management.
Deliverables
- Updated and accurate product listings.
- Weekly or monthly performance report with key insights.
- Recommendations for content or listing improvements.
Project 6: CSR & Community Engagement
Focus: Purpose-driven Marketing & Impact Storytelling.
Key Learning Areas
- CSR branding & messaging.
- Ethical storytelling.
- Community engagement strategies.
- Impact reporting.
Core Duties
- Assist in CSR campaign planning.
- Document CSR activities (content, photos, stories).
- Write CSR-related social media posts or articles.
- Support coordination with partners or NGOs.
Deliverables
- CSR content series (minimum 5 posts).
- 1 CSR impact write-up.
- Basic CSR documentation (photos + captions).