Corporate Vision
We aspire to build a sustainable future for generations to come.
Corporate Mission
We strive to create positive impact and innovation in everything we do.
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Lead by Example (5D’S)
Our core values are embodied in the 5D’s – Discipline, Diligence, Dedication, Determination and Discernment. We strive to establish an industry benchmark in food manufacturing as a prominent FMCG player in Malaysia.
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Ideas Creation
We are committed towards advancing innovation and eco-conscious initiatives. Our award-winning products undergo constant enhancement through the dedicated efforts of our internal research and development (R&D) team.
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Nurture Growth
“He who builds will himself be built.” This ethos is the driving force behind our corporate social responsibility (CSR) endeavours. Since 2014, we have committed a portion of our net profits to CSR, leading to a structural giving; focusing on food aid, education and healthcare towards the underserved communities especially children below 12 years old.
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Authentic, Agile, Accountable
Our goal is to respond to global challenges such as the ongoing climate change crisis. We invest in circular economy processes, transforming waste such as coconut shells into viable sources of alternative fuel.
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Celebrate Every Moment
Employees are our most valued assets. An integral aspect of our ethos includes promoting a positive and supportive workplace culture which recognises the outstanding achievements of our employees and celebrating milestones.
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Organization Unity
Employees at all levels work together seamlessly, functioning as one entity. They are continuously trained and nurtured to enhance their capacities and capabilities, in alignment with the company’s aspirations and values.
L
Lead by Example (5D’S)
Our core values are embodied in the 5D’s – Discipline, Diligence, Dedication, Determination and Discernment. We strive to establish an industry benchmark in food manufacturing as a prominent FMCG player in Malaysia.
I
Idea Creation
We are committed towards advancing innovation and eco-conscious initiatives. Our award-winning products undergo constant enhancement through the dedicated efforts of our internal research and development (R&D) team.
N
Nurture Growth
“He who builds will himself be built.” This ethos is the driving force behind our corporate social responsibility (CSR) endeavours. Since 2014, we have committed a portion of our net profits to CSR, leading to a structural giving; focusing on food aid, education and healthcare towards the underserved communities especially children below 12 years old.
A
Authentic, Agile, Accountable
Our goal is to respond to global challenges such as the ongoing climate change crisis. We invest in circular economy processes, transforming waste such as coconut shells into viable sources of alternative fuel.
C
Celebrate Every Moment
Employees are our most valued assets. An integral aspect of our ethos includes promoting a positive and supportive workplace culture which recognises the outstanding achievements of our employees and celebrating milestones.
O
Organisational Unity
Employees at all levels work together seamlessly, functioning as one entity. They are continuously trained and nurtured to enhance their capacities and capabilities, in alignment with the company’s aspirations and values.
Corporate Values
Unity is of the utmost importance as our dedicated team of employees embody the corporate motto: “He who builds will himself be built.” We acknowledge that our progress relies on nurturing and supporting our people, partners and communities. This commitment is reflected in our five core values:
Discipline
Our goals for expansion entails aligning actions with objectives, transforming them into ingrained habits. These behaviours will be integrated seamlessly into our daily operations and culture, fostering a positive and dynamic workplace, ensuring seamless operations across our organisation.
Diligence
Diligence is an essential virtue in all aspects of life and is the cornerstone of our achievements. We strive to embrace this fundamental value to realise our objectives, elevate our standing in the industry, establish ourselves as valuable assets and achieve outstanding results in our business endeavours.
Dedication
Dedication to work requires a commitment, loyalty, perseverance, resilience and the strength to overcome obstacles. Our employees are driven by the company’s mission and values, consistently striving to give their utmost.
Determination
Unyielding determination plays a pivotal role in navigating through challenges, persisting in the face of adversity and maintaining focus on our visionary goals. It fosters leadership and instils a positive can-do attitude, inspiring employees to take initiatives in their roles, directly contributing to the success of the company.
Discernment
A critical skill for corporate leaders, discernment enhances decision-making, problem-solving, and risk management capabilities. It promotes agility and cultivates a strong sense of workplace ethics and integrity, empowering our people to excel even during challenging situations, strengthening our overall business performance.