About HDC
Halal Development Corporation spearheads the development of Malaysia’s integrated and comprehensive halal ecosystem and infrastructure to position Malaysia as the most competitive country leading the global halal industry.
Established on 18 September 2006, HDC as it is also known, is the central coordinator that promotes participation and facilitates growth of industry players in the development of Malaysia’s Halal ecosystem. An agency under the Ministry of International Trade and Industry (MITI), it is the world’s first Government-backed halal industry development corporation.
Having grown from strength to strength in building the capacity of Malaysia’s halal ecosystem to advance its industry players, HDC had transformed Malaysia into a leader in the world’s halal industry through the creation of opportunities, investments, trade, employment, information sharing and technology of transfer within the halal ecosystem.
With HDC as the backbone of the multiple facets of the progresses in the halal market, Malaysia now houses a diverse and competitive halal ecosystem that connects the government, industry players and consumers. Halal is no longer about religion; it is fast evolving towards lifestyle, driven by more than 1.8 billion global Muslim population and the increasing number of halal consumers from non-Muslim population around the world placing the industry on an exponential growth platform.
Programme Date- Wednesday, 11 Aug 2021
Halal Development Corporation (HDC) have organised a free webinar on the Digital Augmented Reality Showcase of Halal Malaysia (DASH) application as it is able to facilitate Malaysian Halal exporters in reaching foreign potential markets through the usage of the DASH platform on the following details.
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Additional Information
- The Digital Augmented Reality Showcase of Halal Malaysia (DASH) is an integrated digital platform that delivers a combination of Augmented Reality capabilities through 3D enabled presentations of Malaysian Halal products and services.
- 54 Malaysian halal exporters have so far had their products integrated into DASH, and their products will immediately gain more exposure either through a hybrid or full physical participation in the trade promotion events organised by HDC or any of our counterparts.
- By prioritising digital participation via DASH (the Augmented Reality); Virtual Reality and Interactive Digital Screens, they hope that the current 250 products listed in this 3D-enabled platform can be accessed by various global businesses participating in major regional trade shows, such as this SFH 2021 for the Asia Pacific region or the upcoming World Expo 2020 Dubai.
- The past two business meetings were conducted fully virtual via online platforms between Malaysian exporters listed within DASH and foreign buyers from several provinces in Korea and China respectively.These sessions have certainly boosted the positioning of Malaysia’s halal products, especially within the East Asian markets. Positive responses and conclusive feedbacks were received, with an estimated RM 10 million in potential sales can be expected from these two sessions.
- Virtual B2B is fast becoming the new preferred method for local halal producers to access foreign markets during times of a global pandemic such as now. This has not only helped us understand the expectations of global buyers and also that of our local exporters, but it also shows us the competitiveness of their products in penetrating new markets within the new norms of doing business.
- As cross-border travel restrictions are still being imposed around the world, DASH provides a viable virtual platform for sellers to creatively display and sell their products to potential buyers worldwide, without the need for any physical presence.
- The top Halal export value by product category is Food & Beverage (MYR17.4 bil) followed by industry chemical (MYR0.5 bil). For year 2020, top 5 halal destinations are: 1.Singapore (MYR4.10 bil) 2.China (MYR3.44 bil) 3.USA (MYR1.74 bil) 4.Thailand (1.48bil) 5.Indonesia (MYR 1.34 bil)
Source and Image from
Webinar Link: https://us06web.zoom.us/j/85407335179
Any further enquiry please email – international@hdcglobal.com