Among the South Asian countries, India is Malaysia’s largest trading partner, export destination and source of import in 2022. Malaysian companies seeking to export to India can take advantage of India’s growing e-commerce market. India’s e-commerce market is expected to reach US $111 billion by 2024 and US $200 billion by 2026.
Popular e-commerce platforms in India are eBay, Amazon, JioMart, IndiaMART, Snapdeal, Flipkart and Shopclues. The major hubs for e-commerce in India are Maharashtra, Delhi, Karnataka, Tamil Nadu and Andhra Pradesh. There is high demand for convenience foods in India’s e-commerce market, especially ready-to-eat and ready-to-cook products. These products are popular among the Gen Z generation, who lead busy working lives.
Reliance Retail is India’s largest retailer, with over 17 years of operations and 12,201 retail stores. In 2019, Reliance Retail launched JioMart, a multicategory online shopping platform. JioMart has built a reliable retail presence that caters to the unique needs of customers in India. The platform is committed in the mission to build a trustworthy online marketplace which offers the widest range of products across the country with a proven user experience and reliable services.
JioMart has a thriving user base, with thirty percent repeat e-commerce customers. Fifty-six percent of users are from the 18 to 34 age group, and sixty-four percent of the users are male. JioMart offers a wide variety of categories, such as home and kitchenware, groceries, beauty, fashion and electronics. For food and beverage, JioMart offers fruits and vegetables, dairy and bakery, staples, snacks and branded foods, and beverages.
Malaysian businesses who are interested in exporting to India may reach out to MATRADE for enquiries and assistance. MATRADE’s services includes export promotion, exporters development, trade and market intelligence and trade advisory.
For more enquiries, please contact:
MATRADE Mumbai
Consulate General of Malaysia (Trade Section)
Suite 301, 3rd Floor, Naman Centre,
Bandra Kurla Complex, Bandra (East)
Mumbai 400051
E: mumbai@matrade.gov.my
T: +91 22 2659 7273
Global Trade
Nitish Saikia
Dedicated POC to Malaysian Brands
E: nitish.saikia@ril.com
Pratyush Bajpai
Category Manager
E: Pratyush.bajpai@ril.com
Sources:
MATRADE Webinar (Venturing into Indian E-Commerce Market Through Jiomart)