MATRADE Creates Global Champions Under Mid-Tier Companies Development Programmes

TUESDAY, MARCH 23, 2021 KUALA LUMPUR: The Mid-Tier Companies Development Programme (MTCDP) Graduation Ceremony was held today for 63 Mid Tier Companies (MTCs) who have completed the programme under MATRADE. YB Senator Datuk Lim Ban Hong, Deputy Minister of International Trade and Industry presented certificates to these MTCs. Also present were YBhg. Tan Sri Dr Halim Mohammad, Chairman of MATRADE. These Mid-Tier Companies were the sixth and seventh wave of MTCDP held in 2019 and 2020 respectively. These MTCs were recruited all over Malaysia and involved in various sectors including construction and business services, fast-moving consumer goods, food & beverages as well as electrical & electronics and ICT services.

Mid-Tier Companies Development Programme (MTCDP) started in 2014 as one of the Government’s high impact initiatives in Malaysia’s Development Plan, aimed to accelerate the export growth of Mid-Tier Companies to be the regional and global champions. MTCDP has become the springboard to Malaysian home-grown names to stamp their mark as the globally recognised brands in every corner of the world.

MATRADE had so far successfully groomed 275 Mid-Tier Companies (MTCs) since 2014 and recorded a cumulative increase in export revenue of RM4.9 billion. For the year 2019 alone, MTCs exports’ revenue had reached RM14.16 billion, an increase of 22.5% compared to the year before.

Key activities in MTCDP include market immersion missions and personalised business meetings with potential foreign business partners, distributors and customers, CEO networking and leadership forum, workshops on best practices with industry experts, online webinars as well as access to market intelligence to facilitate business decisions. These were made possible by leveraging on 46 MATRADE’s overseas offices and strategic partnerships with the global market experts.

These sixty-three (63)’s Wave 6 and 7 MTCs have participated in nine Market Immersion Missions targeting several key markets such as USA, China, Qatar, Thailand and Indonesia Despite the challenges due to the Covid-19 pandemic that occurred in 2020, MATRADE had successfully undertaken Virtual Market Immersion Mission to Australia involving MTCs from sectors such as processed food, ICT, building materials and business services. During this immersion, MATRADE through its office in Melbourne connected 8 premium buyers with the MTCs via video conference meetings, as well as online branding activities.

In line with the 12th Malaysia Plan, MATRADE will continue Mid-Tier Companies Development Programme (MTCDP) to create more export champions and support the ongoing efforts by the Government in regenerating the Malaysian economy, driving the growth of new sectors while striking the balance to ensure the socio-economic inclusiveness and sustainability.

The Next Wave 8 of MTCDP is scheduled to kick start in June 2021 and currently, MATRADE is actively recruiting new participants for the programme. The MTCDP targets MTCs with annual revenues between RM50 million to RM500 million for manufacturing companies and RM20 million to RM500 million for services companies. Interested companies are encouraged to contact for more details.

Article Reference : MATRADE