MATRADE Launches Enhanced eTrade Programme 2.0

MATRADE has launched its enhanced eTRADE export facilitation initiative; eTRADE Programme 2.0, during their virtual eTRADE Consultation Day session.

This enhance programme aims to assist Malaysian SMEs to accelerate exports and sustain their global presence. The feature also includes digital marketing activities and e-commerce related training.

The initiative offers Malaysian SMEs with two schemes of export facilitation initiatives, i.e. Onboarding Scheme worth RM5,000 and Digital Marketing Training (DMT) Scheme worth RM20,000 for each company respectively.

Mohd Mustafa Abdul Aziz, Chief Executive Officer (CEO) of MATRADE, in his welcoming remarks said, “With the ever increasing size of global eCommerce market, despite the current travel restriction, there is no better time for Malaysian SMEs to capitalise on eCommerce platforms to sustain and further accelerate their exports.”

Through the Onboarding Scheme, the qualified Malaysian SMEs will be eligible to utilise up to RM5,000 per company in the form of reimbursement for their expenses incurred in onboarding cross-border e-commerce platforms of their choice. The SMEs are also allowed to join multiple platforms under this scheme, allowing them to have more options in choosing the eCommerce platforms that best suit their needs and target markets.

Meanwhile, for the DMT Scheme, qualified SMEs will be able to receive up to RM20,000 per company in reimbursement for their expenses in conducting digital marketing activities to promote their products overseas and for eCommerce related training programmes they choose to attend.

These activities covered under both schemes underline MATRADE’s commitment to realise the aspirations of the Malaysia Digital Economy Blueprint (MyDigital), as eTRADE 2.0 is in line with Thrust 2: Boost Economic Competitiveness Through Digitalisation.

Malaysian SMEs will be able to apply for the programme beginning March 1. For more information and to apply for eTRADE Programme 2.0, visit

Article Reference: Business Today