Local homegrown coconut brand, “RASAKU”, celebrated a meaningful homecoming by taking on the role of Main Sponsor for the iconic Bazar Ramadan Stadium Shah Alam in Seksyen 13. This strategic partnership with Darul Ehsan Facilities Management (DEFM) Sdn Bhd and the Shah Alam City Council (MBSA) brought significant upgrades to the venue, introducing a streamlined layout with twin access points to create a more spacious, comfortable experience for families gathering for their buka puasa feasts.

The crown jewel of this year’s partnership was the official launch of RASAKU LAGI, the brand’s newest premium, Malaysian-made santan (coconut milk). Driven by its catchy, memorable tagline, “Sayaangg…nak LAGI!”, the innovation was specially formulated to deliver a significantly richer aroma and a deeper, traditional flavour profile. This sponsorship marks a purposeful move to directly equip local home cooks and busy bazaar vendors with a superior culinary edge, helping them elevate everyday dishes.

To support the culinary community, RASAKU set up convenient supply hubs right on the Dataran Karnival grounds. This allowed bazaar vendors to quickly restock fresh coconut milk, COWA coconut water, and Coconut Barista blends without leaving the venue. By ensuring instant access to premium ingredients at community-friendly pricing, RASAKU helped local traders control costs while serving exceptionally flavourful meals.

The festive energy reached its peak during the Jelajah Bazar PLATS program, which was honoured by a royal visit from DYMM Tengku Permaisuri Selangor, Tengku Permaisuri Hajah Norashikin. Her Royal Highness toured the vibrant market tracks and warm-heartedly interacted with local traders, many of whom were already busy utilizing RASAKU’s signature local products to dish out beloved, rich crowd favorites to eager visitors.