SIAL Shanghai 2021

From May 18 to 20, SIAL China 2021, one of the world’s three major food exhibitions, will be held at Shanghai Pudong New International Expo Center. As an annual conference of the whole food industry chain, the exhibition this year will, for the first time, live stream the event worldwide in both Chinese and English.

This SIAL China consists of 7 themed exhibition halls across 200,000 m2, attracting 4,500 companies from more than 60 countries and regions. More than 123,000 professional visitors are expected to participate in the exhibition. Over 15 specialized events and forums on site will be held, shedding light on the direction of the food industry and the opportunities for development under the new economic situation.

There will be 21 categories of products on display this year by exhibitors from Chile, Australia, Japan, South Korea, Brazil, Spain, Sweden, Switzerland, the United States, Canada, France, Indonesia, Ireland, Italy, New Zealand, China, and Malaysia. There are 4 companies of Malaysia Business Group (MBG)’s member are particpating at the SIAL China, there are Koon Brothers Sdn Bhd, Linaco Manufacturing (M) Sdn Bhd, Nicko Jeep Manufacture Sdn Bhd and Oriion Food Specialties Sdn Bhd.

Koon Brother Sdn Bhd specialises in cookies and biscuit manufacturing with their leading brands, MyBizcuit and Mas Cookies. You may source for coconut related, sauces related and ready to eat & cook products from Linaco Manufacturing (M) Sdn Bhd through its brand Rasaku and Cowa. Nicko Jeep Manufacture Sdn Bhd produces sweet and candy products with their popular brands Big Foot and Himalaya Salt Sport Candy. Last but not least, Oriion Food Specialties Sdn Bhd focuses on all types of Nuts, Granola & Cereal Mix with their brands, SnackRight, Vergold, and Premier Gold.

Meanwhile, more than 20 government departments and business associations participate, including the Foreign Economic Cooperation Center, MARA, P.R.China, Department of Commerce of Shandong Province, Department of Agriculture and Rural Affairs of Zhejiang Province, Shanghai Municipal Committee of Agriculture and Rural Affairs, Department of Commerce of Jilin Province, China Council for the Promotion of International Trade Heilongjiang Provincial Committee, China Council for the Promotion of International Trade Gansu Provincial Committee, Changchun Municipal Commerce Bureau, Ningbo Free Trade Zone, Yunnan Lincang High-tech Industrial Park, Xiamen Food Industry Association, and Jinjiang Food Industry Association. They actively offer policy benefits to facilitate industry connection.

It is worth noting that this SIAL China will continue to strengthen exhibition services through the Internet. Using live streaming and other latest communication methods, SIAL China will be more vigorous and updated. Facilitated by Online Marketplace, a platform built by SIAL China, and the special Match Me service, online and offline barriers are removed, resource allocation of all parties is coordinated based on digital intelligence, and innovation is achieved with big data, artificial intelligence, etc. as boosters.

More information kindly visit to

Koon Brothers Sdn Bhd- 

Linaco Manufacturing (M) Sdn Bhd, Rasaku- ,  Cowa-

Oriion Food Specialties Sdn Bhd-

Nicko Jeep Manufacture Sdn Bhd-